Research what appeals to you visually Examples of website templates available in GetResponse. Once you’ve finished your research, note down everything that you absolutely must include on your own website and move on to the next step. You should determine exactly what those members want to see, so you can plan your content accordingly. It’s even super important to do your research even if you’re creating an informative-only directory, such as a website for your local church. Because of that, you also decide to add an extra page listing all the gyms where you provide your services. On top of that, on social media groups, you’ve noticed that your target audience frequently asks about personal trainers working in specific locations.
Social media links leading to their YouTube and Instagram profiles.An email newsletter signup form offering a downloadable meal recipe plan.A page with testimonials and transformations of the happy customers.An about page describing the trainer and their background.A services page where they describe their services and pricing plans.By checking out other personal trainers’ websites, you’ve noticed that all of them have these kinds of pages and content on their sites: To give you an idea of what this kind of research could lead to, imagine you’re a personal trainer. The best way to do it (although slightly time-consuming) is to manually go through competitors’ pages, social media groups, Q&A sites, and forums – and note down all relevant information like the topics addressed, questions asked, and types of content that you see. What types of content have your competitors been publishing to capture them.What type of information your potential customers are interested in.
With your goal and initial ideas in mind, it’s time to research your target audience and competitors. Different websites can serve different purposes.īonus: Want to refer to this guide later? We’ve turned it into this handy infographic. Once you’ve figured that out, you can move on to the next step, like researching your market and competitors, for example. If you’re not 100% sure about this step, this guide tackles the big question – Why do I need a website? And if you already know that you need a website, but aren’t sure what to base it on, then these profitable website ideas might come in handy.
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